BBDO New York and the Ad Council have created a powerful new campaign for the Iraq and Afghanistan Veterans of America. The ads aim to address the mental-health consequences of combat, as the 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan are facing an increased risk of mental-health issues. See a TV spot and three print ads here. The campaign directs veterans to CommunityofVeterans.org, the first and only social networking site exclusively for Iraq and Afghanistan vets.
—Posted by Tim Nudd