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The BBC's vision of happiness seems to involve multicolored, happy-faced balloons hanging out in an eerie laundrette and babbling endlessly in working-class British accents about what makes them smile. That's what happens in this PSA from the U.K. broadcaster, part of an effort to promote good mental health among Brits, who are not always known for their sunny disposition. This ad, by HarrimanSteel, coincides with World Mental Health Day on Oct. 10 and invites the public and celebrities to share their own smiley stories online at BBC.co.uk/headroom.
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