Baywatch's Comical Slo-Mo Marathon Inches Its Way Across the Finish Line at Cannes

David Kolbusz unpacks his latest Lion winner

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

CANNES, France—In a year when Wieden + Kennedy and Nike were courageously attempting to break the two-hour marathon barrier, Droga5 London and Paramount were taking a decidedly more leisurely approach to the 26.2 miles.

Actually, it was more like 0.2 miles, says David Kolbusz, chief creative officer of Droga5 London, who sat down with Adweek here in Cannes to talk about the Slo-Mo Marathon—created for the movie Baywatch as a sendup of the slow-motion running sequence in the original TV show’s opening montage.

Check

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in