Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors

Excuse them from jury duty, and soon you'll need fewer juries

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as a legal excusal from jury duty. The idea is that more mentors would mean better guidance for at-risk youth, and eventually, reduced crime rates and the need for fewer jurors in the first place.

The proposed Mentor Act is explained in a print ad in Esquire's October issue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in