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Saatchi & Saatchi partied like it was 1899 in a this campaign for CIB Bank, building two ATMs that looked 120 years old to celebrate a neighborhood anniversary in Budapest.
The city held Budapest100 this month, which is a festival celebrating city buildings and other infrastructure that are at least a century old. This year's event focused on Grand Boulevard, which turned 120—and happens to house five branches of CIB Bank. So, Saatchi took the client back to a decade filled with turmoil, when new technologies revolutionized Hungarian society—the 1890s.
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