Baltimore’s new slogan: ‘Get in on it’

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


After flailing wildly in search of a new slogan, Baltimore has settled on “Get in on it.” Some influential people in town believe this motto may occupy a special place in the history of Baltimore slogans. “I’ve seen some dumb ones in the past, but this is the dumbest,” William Donald Schaefer, former mayor of Baltimore and former governor of Maryland, tells the Baltimore Sun. Adds filmmaker John Waters: “It’s not catchy. I keep having to ask what it is again, because I forget.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in