Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

The response is about what you'd expect

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Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year.

Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter."

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