Rainey Kelly Campbell Roalfe Y&R trots out David Bowie's "Space Oddity" in this weird but affecting promo for the new season of the TV program BBC Schools. "Every September, thousands of children begin the biggest adventures of their lives. Are we sending them in the right direction?" the voiceover asks. I'd say not, if parents in England are dressing up the kids in spacesuits and sending them into orbit. The local school's probably closer and more safely reached by bus. Kids watching this are surely already dreading the new term. Now, as well as fretting over arithmetic and wedgies, they have to worry about drifting helplessly through the cosmos. Truancy will skyrocket. Via Campaign.
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