What goes great with rum, besides Coke? A graphic novel, maybe?
Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of the Bacardi family and the brand's Cuban roots. It's a continuation of its "Bacardi: Untameable Since 1862" campaign, and a quirky video about the project shows some of the thinking behind this new installment. (The best bit is that rum was even added to Allred's ink for the graphic novel.)
The Ellis-Allred collaboration is sure to generate some interest among graphic novel fans, but how about rum drinkers (not that those two are mutually exclusive)? At the very least, it's an interesting twist on telling your company's story without relying on the traditional cinematic, intricately costumed 60-second ad.