Baby carrots getting a junk-food makeover

As the more responsible and lame dietary option, healthy food has always taken a backseat to junk food. But the carrot industry aims to change that with a $25 million campaign designed to make baby carrots cool—by making them look like junk food! According to USA Today, Crispin Porter + Bogusky (whose food-marketing specialty is actual junk food) has been brought in to work this miracle. Its ideas range from "Doritos-like" packaging to irreverent billboards ("The original orange doodles") to TV spots touting baby carrots as "extreme, futuristic and even, yes, sexy."