McVitie's Victoria, the British biscuits brand, has been using puppies, kittens, tarsiers and owls in ads over the past year. Now, Grey London expands the baby-animal menagerie dramatically for McVitie's first Christmas ad in 30 years.
The 60-second ad shows a family's understandable surprise when Dad opens a box of McVitie's biscuits and a bunch of adorable animals crawl out of the pack. The interlopers include an Alaskan Malamute puppy, a micro piglet, a Persian kitten, a baby rabbit, a duckling, a ginger kitten, a Pug puppy, a baby hedgehog, a baby reindeer and a tiny narwhal hiding in the punch bowl.
Turns out they're talented animals, too, as they join together to sing a Christmassy rendition of the '80s hit "Only You" by Yaz (or Yazoo, as they were known in the U.K.).
The spot breaks Thursday night on British TV. As in past ads, the baby animals are meant to reflect the cuddly, snuggly feeling you get when you open a box of McVitie's.
"We're delighted to introduce the latest additions to our McVitie's Sweeet family, and hope that it brings chocolatey cheer to biscuit-loving households across the U.K. for the festive season," says marketing director Sarah Heynen.
Marketing Director, United Biscuits: Sarah Heynen
Creative Agency: Grey London
Creative Director, Copywriter, Art Director: Hollie Newton
Account Team: Nicola Wardell, Kate Ilott
Agency Producer: Thea Evely
Assistant Agency Producer: Jen Gillen
Creative Producer: Lucy Dunn
Planner: Daniel Sherrard
Media Agency: MEC
Media Planner: Nicola Tracey
Production Company: Smuggler
Director: Randy Krallman
Editor: Mark Edinoff, Work
Production Company Producer: Gustav Geldenhuys
Designer: Chris Chapman
Director of Photography: Jean Noel Mustonen
Soundtrack Composer: Vince Clarke
Audio Postproduction: Wave