A-B: we were “naive” on Bud Pong

Bud_pongAs AdFreak is the self-appointed official clearinghouse for all matters related to the defunct game known as “Bud Pong,” thought we’d pass on this link to a USA Today story pointing out that marketing missteps such as Bud Pong may be the least of the alcohol industry’s worries when it comes to marketing to college students. The story includes this surprisingly forthright admission about Bud Pong from Francine Katz, an executive at Bud Pong’s creator, Anheuser-Busch: "It was a bad idea. It was just too capable of being misused, and it was naive to think that it wouldn’t be misused."

—Posted by Catharine P. Taylor