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Lest you were worried that Axe had given up on dumb bro antics, the brand is reaching for a new low by putting the sweat of its employees on little pieces of paper and claiming those sweaty pieces of paper will help those employees get laid.
The "Pheromone Business Cards" campaign, created by Union in Toronto, shows Axe "associates"—aka, bros—excreting into headbands before lab techs "distill" each dude's body juice into "a concentrated solution," hopefully also including some kind of scent other than musk, and then drop it onto said business cards, which openly declare that they are, for example, "infused with the essence of Kyle."
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