Avenue A/Razorfish adopts the snowman

Every agency wants to prove its green credentials nowadays, whether it’s by getting Al Gore to come to Cannes or including those “Think before you print” footer messages on e-mails. Avenue A/Razorfish’s New York office is no different. The agency claims to be “almost entirely paperless” and boasts that it has sensors that turn out the lights in unused conference rooms. (Didn’t people used to turn off the lights when they left a room?) Now, it’s putting its digital skills to use to save the world with a cutesy animated “documentary” on the plight of the snowman. See, snowmen are endangered because of global warming. The story might be a little hokey for some tastes, but the animation is pretty cool.

—Posted by Brian Morrissey