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CarAdvice prides itself on its highly detailed car reviews. And in a new series of ads, its headquarters is portrayed as a mix of Consumer Reports and Aperture Science, where cars—and journalists—undergo bizarre, obsessive tests to determine overall roadworthiness.
The "Advisors" campaign, created by The Monkeys, marks the Australian automotive publisher's first foray into mass market advertising, and it's a welcome entrance.
In "Headlights," for example, the Advisors test the headlights of multiple cars by flashing them at a man dressed like a kangaroo (apparently, the Aussie equivalent of a deer).
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