Author Responds Awesomely When Facebook Likens Her Page to Porn Star's

Erika Napoletano runs with it

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What do you do when Facebook starts comparing you to a porn star? Well, if you're irreverent marketing consultant and author Erika Napoletano, you run with it.

Napoletano recently realized (after receiving what she describes as "a metric fuckton" of emails from friends) that fans of her Facebook page, Redhead Writing, were being targeted by an ad campaign from (see update below) recommended to also follow fellow redhead Camille Crimson, an adult video star and entrepreneur. As a writer and public speaker known for her uncensored attitude, Napoletano thought it would be fun to turn the tables, so she had a friend snap some semi-nude photos and temporarily rebranded her Facebook page to match Crimson's (see the comparison below).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in