#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
This Australian suicide-awareness ad from Saatch & Saatchi in Sydney for the Bipolar Education Foundation has raised red flags in the mental-health community for a couple of reasons. First, its claim that one in four Australians (more than 5 million people) suffer from a mental illness each year is seen by some as a gross exaggeration. But also, there's the creative idea of featuring game-show contestants (and a hostess) popping balloons to symbolize people who have taken their own lives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in