Australia Bans Ad Solely Because One Woman Pushes Another

Cougar attack!

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Australia's Ad Standards Board recently axed the TV spot below for Cougarlife.com because a scene where the voluptuous spokeswoman pushes a younger woman into a wacky pratfall was considered too violent for broadcast. As an American used to entire blocks of ads during the Super Bowl where people get hurt for no reason, I'd say they were overreacting.

Oddly, the complaint they received didn't mention violence at all. Rather, it took issue with the ad's misogynistic tone and strongly implied guarantee that cougars will have sex with you if you use that website.

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