Aussie telecom communing with the whales

Why do some folks feel such kinship with whales? They're big, smelly fish that would devour us all if they could. Yes, technically they're mammals, but that always seemed pretty fishy to me. They don't walk upright or smoke cigarettes, they can't be mammals. This spot by M&C Saatchi for Australian telecom Optus, with classical musicians on a raft jammin' along with the whales down below, is visually impressive—perhaps even stirring for some. Still, I assume at some point the human cast was swallowed whole by their caterwauling co-stars.