Aussie brewer bashed for boobs campaign

There’s nothing too subtle about this ad for Australian beer Hahn Superdry. It shows a woman drawing a heart in the sand, which her male companion, looking at it upside down, alters with his heel to make it look like boobs. But it’s the online component that really has Australian authorities seething. It opens with a clip of a woman’s hands holding a pair of naked breasts—which turn out to belong to a dude. “Boobs. Great on women. Not so good on men,” says the copy. A rep at a health advisory board says: “Reducing it to a discussion of boobs seems to be quite a deliberate strategy and one that women would be entitled to feel was quite degrading.” Not to mention how guys with man-boobs must feel.

—Posted by Tim Nudd