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AT&T takes a page from Old Spice in its latest commercials from BBDO New York, pushing the mobile carrier’s Unlimited Data offering by humorously imagining if other things were unlimited—namely romance, basketball dunks and hockey.
“Unlimited Romance,” in particular, has a cartoony vibe, with an amorous couple rolling around in the sand on the beach until they roll into completely new scenes, from a city to a forest to a snowy mountaintop.
The point is that with unlimited data, you can watch as much video content on your phone as you like, whether it’s romance or, as hyped in two other ads, sports.
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