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When you buy a pair of shoes from Toms, another pair is donated to a child in need. This "One for One" business model has sparked a lot of well-deserved Web buzz for the e-retailer, but Toms got a healthy heaping of national attention this weekend from this new AT&T ad, which debuted during Masters Tournament coverage. "Two months ago AT&T approached us wanting to feature Toms in an ad campaign," founder Blake Mycoskie writes on the company's blog.
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