For AT&T, Romantic Dinners Are About Love of the Game

Watch sports, but watch your girlfriend, too

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

AT&T's "Romantic Dinner" spot, from BBDO New York, shows off how the carrier's network allows iPhone 4S users to ignore their loved ones. For this guy's sake, I hope the service includes an app for making the couch more comfortable, because he'll probably be sleeping on it later tonight. It's a funny ad, don't get me wrong. But unless the guy has money riding on that game, he needs to reexamine his priorities. So does AT&T, if that kind of dick move is really the light they want to shine on their product.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in