'The Atlantic' turns the page with new ads

In the face of falling magazine sales across the board, The Atlantic (formerly known as The Atlantic Monthly) is boosting its ad budget and trying to reach a new, younger audience. With the help of Euro RSCG, it’s launched a campaign under the magnificent tagline: "Think. Again." And there’s a brand-spanking-new print redesign by Pentagram to go along with it. The ad campaign is centered around questions that range, like the magazine’s broad choice of topics, from the serious ("Which religion will win?") to the trivial ("Is the doughnut doomed?").