Asleep at the wheel? Sometimes that’s OK.

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Spend a little time at the ANA conference, and you’ll get the feeling that many clients think their agencies are asleep on the job. There might be something to that. Tucked away in a pretty mundane Business 2.0 story about the $20 billion sleep industry (“Sleep is the new sex,” in case you were wondering) is this tidbit: The New York office of StrawberryFrog, the ad agency, has placed an order for a futuristic sleep contraption made by an outfit called MetroNaps.

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