Ask.com brings back the Unabomber

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


These days, it seems pretty risky to mentions any hot-button issues in ad campaigns. (Suicide and pillow fights, for example, are both taboo.) But apparently the Unabomber is a sufficiently cold-button issue. In one ad from its new outdoor teaser campaign, Ask.com mentions the madman who sent mail bombs to technologists. An unbranded billboard on the West Side Highway in New York reads, “The Unabomber hates the algorithm.” Other executions read, “The algorithm killed Jeeves” and “The algorithm is from Jersey.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in