Last week, a cat took a freaky trip in a Friskies ad. Now, it's a human's turn, as an Asics jogger takes a bizarre early-morning run in this spot by Amsterdam Partners. I think it's supposed to suggest the holistic harmony of the sport (as well as the high-performance technical design details of the shoe), but mostly it's just creepy. The quaalude-ambient music and ghostly lighting lend a horror-movie aspect to the proceedings, and the sneaker parts hanging like glass shards in the air don't help. Even the deer seems menacing. And that butterfly looks like Mothra. The jogger is wise to speed up before the fauna eats him alive.
—Posted by David Gianatasio