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Things get interesting when digital technology meets real life. That was the secret behind Wieden + Kennedy's Nike Chalkbot initiative at the Tour de France, the Coca-Cola real-life Facebook Likes campaign in Israel and Conan O'Brien's Foursquare-enabled blimp. Asics and agency Vitro took a page from the digital/real-life playbook with a program for the New York City Marathon. The running shoe brand's "Support Your Marathoner" campaign collected cheers from friends and loved ones in the form of text, photos and video.
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