Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hey, athletes and gym rats, do you WANT IT MORE? If so, Asics has the perfect ad campaign for you.
In this new global push from 180 Amsterdam and Smuggler director Henry Alex Rubin, the brand gets extremely tough and sweaty. "Want it more" is the tagline. Fit, perspiring, millennial bodies—shown going for the burn in weight rooms, sparring in boxing rings, twisted up on yoga mats and running in the wee hours—are the prime visual elements.
The voiceover is gruff and gravelly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in