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Fatal shootings of young black men across the U.S. remain a contentious topic even in a political climate that provides new opportunities for outrage every day.
Ad agencies and their clients have addressed the seemingly insoluble problem of gun violence in lots of different ways, but few have directly tackled the racial components of this epidemic.
Earlier this year, the New York office of international creative shop Fred & Farid teamed up with humanist organization The New York Society for Ethical Culture to celebrate Black History Month by bringing attention to the role that unconscious bias might play in fomenting such tragedies.
The two parties called on a group of artists to redesign the classic black human-silhouette shooting target, thereby illustrating the fact that black men are far more likely than their peers to be killed by “trained shooters.”
This was not a random concept dreamed up by an ad agency.
It
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