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Art director Matt Moore recently left Wieden + Kennedy Tokyo to take a creative director job at Barton F. Graf 9000 in New York—and he needed to sell his 1968 Ford Ranchero GT 390, which he'd been restoring for several years.
But he didn't want to post the usual lame Craigslist ad. So, he decided to take a journey through the past and dig up the original print ads for the vehicle, from the 1960s—and then, shall we say, kick the tires a bit and improve the ads for the modern age.
The old ads were beautiful, Moore decided, but the copy was outdated garbage.
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