Who knew David Arquette and Courteney Cox were furries? The husband and wife teamed up with TBWA\Chiat\Day ecd Patrick O'Neill to create a funny, furry sex tape to help raise awareness of domestic violence for Los Angeles social-services agency OPCC. The online film, "That's Just Wrong," launched on Funny or Die, shows the pair—or at least, what viewers are led to believe are the pair—sexing it up in animal costumes. I won't spoil the fun, but let's just say 30 Rock's Jack McBrayer plays a little prank on Arquette. And that's when the violence comes in. No, actually, that's when the film switches to a black-and-white somber message from Arquette, who makes a plea to "get people talking" about domestic violence. Viewers are directed to facebook.com/thatsjustwrong to help spread the word and donate to the cause.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity