Armored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising Lottery Ad

Director Tim Bullock unpacks the DDB New Zealand spot

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When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that—surprising your suddenly horrified co-driver, who figured you’d been kidding all along.

That’s the promising setup for the two-minute spot below by DDB New Zealand for that nation’s lottery. The film was produced by Scoundrel

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