More jumping on the blog bandwagon: Captain Morgan’s rum has started The Captain’s Blog. The idea, it seems, is for the Captain himself—or a guy dressed up like him, anyway—to take time out of his “rigorous party schedule” to share tips on how to be the life of the party. “I’m throwing my tri-cornered hat into the blog ring, where I can tell everyone at once how to achieve extreme Captitude,” the introductory post says. “But hey—the truth is that I’m just steering you guys in the right direction; if you’re reading this, you’re already more than half-way to becoming a true party master.” We have to think that even true party masters will soon tire of this one-note site.
—Posted by Tim Nudd