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Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure."
Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off.
They are surrounded by various sets of twins.
In the best of times, this is probably pretty odd, but at worst you might just think you've wandered into a twin café (weirder things exist, after all).
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