Call it beguiling. Call it disgusting. Call it the Double Down of cream-filled cookies. Nabisco calls it the "Triple Double Oreo," a prodigious new snack reportedly being prepped for national launch. As far as I can tell, it appears to be two Double Stuf Oreos mashed together. And while many will likely feign revulsion at the idea, I'd be willing to wager that most of us have been making the exact same thing by hand since we were 7 years old. Hat tip to Reddit and BuzzFeed, and to my friend James for sharing this amazing news on his Facebook wall.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity