Are people getting used to high gas prices?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Though still squealing like stuck pigs about high gasoline prices, consumers are growing inured to them. At least, that’s the implication of some ABC News polling on the subject. In a survey fielded in the middle of this month, adults were asked whether they’ve cut back on their driving due to high gasoline prices. Just 15 percent said they have. Compare that with the 30 percent who said so in May of this year and the 50 percent who said so last September.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in