Archer Runs Revealing Banner Ads in Reddit’s Nude-Photo Forum

Saucy FX cartoon knows its niche

How do you market an animated comedy about a horndog spy? Duh—post ads on a NSFW Reddit forum, where tons of young horndogs in your target demographic are hanging out all the time anyway.

FX series Archer did just that to promote its upcoming fifth season, taking to the 18+ GoneWild subreddit with a series of banner ads designed to look like nude (if modest) postings from the show's characters, with taglines like "My first post. Who wants to play?" They might be the most clever pseudo-native ads ever. The only real surprise is Archer's team didn't think of this earlier. Via Esquire.