Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Not content with an army of Riverdancing chimps (commanding such a force has always been a personal goal of mine, though), Arby’s reports that its latest effort marks the first time it is “leveraging social media.” No, the chimps aren’t Twittering, though I wish they would. Instead, the chain has cooked up (ha!) the Arby’s Rescue Brigade. No, it’s not a posse of chimps armed with Alka-Seltzer to rescue Arby’s diners. (Kidding, the roast beef’s great, I’m sure.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in