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Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind?
The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers will be able to watch prepared in real time as the brisket cooks low and slow in a Texas smoker for more than a dozen hours.
The spot will only air on one station in Duluth, Minnesota.
According to The New York Times, the ad begins with the brisket being loaded into a smoker equipped with an internal light.
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