Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go? The band seems to think so and is weighing its legal options, its manager, Andy Gershon, tells Bloomberg Businessweek.
Both "Perspective" and OK Go's "The Writing's on the Wall" video take place inside large white rooms and rely on optical illusions. In Apple's mainly black-and-white video, tricks of perspective make inspirational slogans like "See things differently" and "Follow a vision" appear as the camera pans around.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in