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Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours you specify). It really is an incredibly fun ad. In the voiceover, Jeff Daniels talks about how great it is not to be interrupted by a call when he's having a dream about the Williams sisters. Now, this being Apple, the dream in question is completely G-rated.
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