Applebee’s commercial stirs up hateful, even homicidal feelings

One thing about March Madness, if you’re into that sort of thing, is that you end up watching hour after hour after hour of games. Which means you watch hour after hour after hour of commercials, and you get to know each one by heart. Almost no commercial can stand up to this sort of scrutiny—you’ll get tired of anything after the 300th viewing. But it takes a special ad to rise above the pack and become the most-hated ad of the tournament.