Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The latest ad for the Apple Watch might not be as chock full of celebrities as previous work supporting its wearable device, but its music provides plenty of star power.
Beyoncé’s hit “Freedom” featuring Kendrick Lamar from her Lemonade album provides an appropriately vivid soundtrack for the colorful spot for the Apple Watch Series 2—although there is a certain irony in a song called “Freedom” being used to promote a device that tells you when it’s time to exercise.
“Live Bright” opens on a woman getting up from her desk when the watch prompts her that it’s “time to stand.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in