Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day

Green initiatives, as voiced by Apple execs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it’s made significant progress—and has been broadcasting that fact, particularly on Earth Day.

For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by the Apple execs spearheading those efforts. The brand worked with artist James Blagden to highlight the environmental innovations in captivating way.

“Apple feels that now, more than ever, it is important for businesses to step up, and take action,” a rep for Apple told AdFreak.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in