Apple keeps busy reinventing the banner

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Apple undeniably has great TV advertising with TBWA’s “Get a Mac” spots, starring AdFreak favorite John Hodgman. As we mentioned previously, it’s also been extending its creative excellence to that most humble of vehicles, the Web banner. Today’s NYTimes.com continues Apple’s latest innovation of syncing up Web-display ads to work together to tell a story. The first iteration of this approach was so successful that it has drawn over 600,000 views on YouTube. The only problem was, it crashed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in