Apple Gets Cocky Again With New 'Genius' Ads

Tone harkens back to the 'Get a Mac' days

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like the event itself, reviews have been mixed. The ads by TBWA\Media Arts Lab, which you can see below and after the jump, star stand-up comedian Josh Rabinowitz as an Apple Store Genius who's apparently always on the clock. He solves domestic crises on a plane, helps an expectant father get his priorities straight and deflates a bizarrely out-of-touch discount shopper.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in