Anyone Can Be Your Grandma in These Funny, Awkward Ads for Grandma’s Cookies

Just like she used to make

The first campaign for Grandma's cookies from Goodby, Silverstein & Partners wrestles with a timeless question: "Are you my grandma?" 

This twisted take on the kids' classic Are You My Mother? combines the delightful naiveté of the 1960 P.D. Eastman book with a deepening sense of confusion. It seems the nostalgia sparked by the smell of a cookie can quickly lead even straight-laced adults astray. 

The first spot, "Park," demonstrates that this sort of pining for days gone by easily transcends race and gender. Also, knitting can quite literally be a hobby for everyone.

That one did very slightly warm our cold, cold hearts. And it turns out the Grandma's phenomenon also eliminates the age gap between one's grandparents and one's primary school classmates. 

"The opportunity to work on Grandma's cookies immediately took us to a nostalgic place," GS&P creative director Jon Wolanske tells AdFreak. "This is a brand we all grew up with. They're cookies we'd see next to the register in convenience stores, or that our folks would buy for us on road trips. So when it came to thinking of creative ideas, I think we went to a place of imagining Grandma's from a child-like perspective." 

That said, adults are hardly immune to the cookies' charms—and they can somehow make things even more awkward.

"The name Grandma's is all about nostalgia," says copywriter Colin Nissan. "We wanted to show just how powerful the nostalgia is for these cookies." Art director Sean Farrell adds: "It seemed really funny to us to take the ultimate comfort food and somehow make it really, really uncomfortable."

On that note, the last ad in the series is also the most unsettling.

Now who wants a cookie?!

"The comedy comes from the tension or awkwardness that's created when anyone can adopt the nurturing power of a grandma—no matter the situation or environment," says Wolanske. "In an office break room. Or a school cafeteria. Or a serene park. When you open a package of Grandma's cookies, you unleash that inner Grandma power."

Nissan couldn't help but add, "Whether you like it or not."

GS&P has worked with Grandma's parent company Frito-Lay for some time, but this campaign marks the agency's first work for the classic cookie brand. Here's hoping future ads keep things just as weird.

CREDITS

Client: Grandma's Cookies
Title of Creative Work: "Break Room," "Park," "Cafeteria"
Agency: Goodby Silverstein & Partners

Creative
Co-Chairmen: Jeff Goodby and Rich Silverstein
Executive Creative Director / Partner: Margaret Johnson
Creative Director: Jon Wolanske
Art Director: Sean Farrell
Copywriter: Colin Nissan

Production
Executive Producer: Hilary Coate
Senior Producer: Conor Duignan

Account Services
Group Account Director: Brian McPherson
Account Director: Meredith Williams
Account Manager: Lisa Kourakos
Assistant Account Manager: Levi Russell

Brand Strategy
Brand Strategy Director: Ralph Paone

Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jane Regan
Business Affairs Manager: Kelli Cline

Production Company
Company Name: Hungry Man
Director: Dave Laden
Managing Partner / Executive Producer: Kevin Byrne
Executive Producer: Dan Duffy
Producer: Caleb Dewart

Editorial Company
Company Name: HutchCo
Editor: Jimmy Hutchins
Assistant Editor: Patrick O'Leary
Executive Producer: Jane Hutchins

Telecine
Company Name: HutchCo
Colorist: Jonny Mcpheeters

VFX / Finishing
Company Name: HutchCo
Lead Flame: Austin Hickman-Fain

Music
Composers: Derek and Brandon Feichter

Sound Design
Company Name: One Union
Sound Designer: Eben Carr
Producer: Lauren Mask

Mix
Company Name: One Union
Sound Designer: Eben Carr
Producer: Lauren Mask