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These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something.
A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness and production house Wondros. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones.
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