Yammer, which is some kind of enterprise social-networking service, put up this billboard in San Francisco this week. It strains for irony by taunting the very medium it’s using—billboards being a prime example of one-way, old-media communication, which Yammer despises. But the ad doesn’t make much sense. According to an e-mailed pitch, the sign, hanging above 5th and Townsend, “aims to demonstrate to passersby (and potential hires) that old methods of communication are becoming obsolete, and Yammer is ushering in a new standard.” Yet this billboard will get Yammer more attention than anything they’ve ever done. That would be the opposite of futile and obsolete, wouldn’t it?
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity